Orient
v. /ˈɔːrient/
A Self-Guided Campus Tour App for Everyone.
Officially endorsed by UC San Diego and the San Diego Architectural Foundation (SDAF), the app was shipped and acquired by a local start-up company in 2021.
Duration
My role
Team
~6 months
Research, Design
2 other designers & me, Product manager, Engineers
Orient
v. /ˈɔːrient/
A Self-Guided Campus Tour App for Everyone.
Officially endorsed by UC San Diego and the San Diego Architectural Foundation (SDAF), the app was shipped and acquired by a local start-up company in 2021.
Duration
My role
Team
~6 months
Research, Design
2 other designers & me, Product manager, Engineers
Orient
v. /ˈɔːrient/
A Self-Guided Campus Tour App for Everyone.
Officially endorsed by UC San Diego and the San Diego Architectural Foundation (SDAF), the app was shipped and acquired by a local start-up company in 2021.
Duration
My role
Team
~6 months
Research, Design
2 other designers & me, Product manager, Engineers
IDEATION
IDEATION
Touring around the campus is great for students, families, and visitors. But the campus is HUGE and the normal campus tour is SHORT.
Touring around the campus is great for students, families, and visitors. But the campus is HUGE and the normal campus tour is SHORT.
Touring around the campus is great for students, families, and visitors. But the campus is HUGE and the normal campus tour is SHORT.
Did you know 82% of high school sophomores and juniors plan to visit colleges before applying?
From my own campus tours, I learned that beyond rankings and reputation, it’s the vibe, weather, and surroundings that truly matter. After all, it’s where you’ll spend four years shaping your future!
Did you know 82% of high school sophomores and juniors plan to visit colleges before applying?
From my own campus tours, I learned that beyond rankings and reputation, it’s the vibe, weather, and surroundings that truly matter. After all, it’s where you’ll spend four years shaping your future!
Did you know 82% of high school sophomores and juniors plan to visit colleges before applying?
From my own campus tours, I learned that beyond rankings and reputation, it’s the vibe, weather, and surroundings that truly matter. After all, it’s where you’ll spend four years shaping your future!
EXPLORE THE PROBLEM
EXPLORE THE PROBLEM
01
People are unsatisfied with the current solution of campus tour.
01
People are unsatisfied with the current solution of campus tour.
01
People are unsatisfied with the current solution of campus tour.
From a quantitative survey, 150+ Data from 3 local/international high schools showed strong desire to spend around half day to tour campus.
However, the current official school tour (Triton Tour) led by student tour guides can hardly accommodate such need.
From a quantitative survey, 150+ Data from 3 local/international high schools showed strong desire to spend around half day to tour campus.
However, the current official school tour (Triton Tour) led by student tour guides can hardly accommodate such need.
From a quantitative survey, 150+ Data from 3 local/international high schools showed strong desire to spend around half day to tour campus.
However, the current official school tour (Triton Tour) led by student tour guides can hardly accommodate such need.
02
Field Study for a week: Observe real users in touring context, 4 insights found
02
Field Study for a week: Observe real users in touring context, 4 insights found
02
Field Study for a week: Observe real users in touring context, 4 insights found
03
We heard the other side of the story from tour guides by interviewing the expert.
03
We heard the other side of the story from tour guides by interviewing the expert.
03
We heard the other side of the story from tour guides by interviewing the expert.
Student tour guides, who interact with visitors daily, echoed many of the pain points we found.
The constant cycle of training new guides as others graduate is not only expensive but also creates inconsistency in the tour experience.
Student tour guides, who interact with visitors daily, echoed many of the pain points we found.
The constant cycle of training new guides as others graduate is not only expensive but also creates inconsistency in the tour experience.
Student tour guides, who interact with visitors daily, echoed many of the pain points we found.
The constant cycle of training new guides as others graduate is not only expensive but also creates inconsistency in the tour experience.
UNDERSTANDING USERS
UNDERSTANDING USERS
We got to know the problem, how about the potential users?
We got to know the problem, how about the potential users?
We got to know the problem, how about the potential users?
Our field observation showed that there were two types of mindsets that users are constantly shifting.
Our field observation showed that there were two types of mindsets that users are constantly shifting.
Our field observation showed that there were two types of mindsets that users are constantly shifting.
Dynamic user journey: we envisioned the app to support each mindset’s goals while ensuring smooth transitions, keeping users engaged and exploring without interruption.
Dynamic user journey: we envisioned the app to support each mindset’s goals while ensuring smooth transitions, keeping users engaged and exploring without interruption.
Dynamic user journey: we envisioned the app to support each mindset’s goals while ensuring smooth transitions, keeping users engaged and exploring without interruption.
RESEARCH SYNTHESIS
We dug into our initial research, and now the real picture is coming into focus!
We dug into our initial research, and now the real picture is coming into focus!
We dug into our initial research, and now the real picture is coming into focus!
📍 Persona
📍 Persona
Key insight 01
Key insight 01
Group tours constrain users who shift into forager mindset, and want more autonomy and flexibility.
Group tours constrain users who shift into forager mindset, and want more autonomy and flexibility.
📍 Competitive Analysis: we summarized the current solutions to find the opportunity gap that may help us integrate our design.
📍 Competitive Analysis: we summarized the current solutions to find the opportunity gap that may help us integrate our design.
📍 Competitive Analysis: we summarized the current solutions to find the opportunity gap that may help us integrate our design.
Key insight 02
Key insight 02
Current Triton Tour is NOT customizable enough.
Current Triton Tour is NOT customizable enough.
Key insight 03
Key insight 03
Self-Guided PDF is NOT accessible enough.
Self-Guided PDF is NOT accessible enough.
How Might We
improve the Campus Touring Experience to support exploration and more learning?
How Might We
improve the Campus Touring Experience to support exploration and more learning?
How Might We
improve the Campus Touring Experience to support exploration and more learning?
Boil down findings into 3 Design Criteria:
Boil down findings into 3 Design Criteria:
Boil down findings into 3 Design Criteria:
BUSINESS ASPECT
Our modularized design made it possible to scale to other universities & cities as an open source software.
Our modularized design made it possible to scale to other universities & cities as an open source software.
Our modularized design made it possible to scale to other universities & cities as an open source software.
Clients will provide us with subscription fees and content, while we provide them software as a service (SaaS).
By providing special services and receiving corresponding resources, we aim to delivers the best traveling experiences — campus visits, national parks, landmarks, and so on.
Clients will provide us with subscription fees and content, while we provide them software as a service (SaaS).
By providing special services and receiving corresponding resources, we aim to delivers the best traveling experiences — campus visits, national parks, landmarks, and so on.
Clients will provide us with subscription fees and content, while we provide them software as a service (SaaS).
By providing special services and receiving corresponding resources, we aim to delivers the best traveling experiences — campus visits, national parks, landmarks, and so on.
🔥 IMPACT
3 Months after the MVP fully shipped on Google Play Store, Orient app was acquired by a local start-up company with initial fundraising of $150,000 and proved the concept by obtaining the 1st paying customer.
3 Months after the MVP fully shipped on Google Play Store, Orient app was acquired by a local start-up company with initial fundraising of $150,000 and proved the concept by obtaining the 1st paying customer.
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© 2024 – Made with 🧋 and ❤️ by ms
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